Camp Fun
Services: Brand Strategy & Identity, Copywriting, Website, Collateral
Vibe: Playful, vibrant, inclusive
Industry: Education
Camp Fun was built on a simple truth. That kids learn better when they're actually having fun, a finding backed by decades of research from Harvard's Graduate School of Education, the LEGO Foundation, developmental psychologist Kathy Hirsh-Pasek, and many more.
Starting with volleyball and designed to grow, they needed a brand that could hold the whole vision from day one. Vibrant, joyful, and built to earn attention, with room to expand as the camp does.
We built the full identity from the ground up. A bold summer color palette, custom characters for each camp activity, and messaging that brings joyful energy to every branded piece. Strategy, visual identity, copywriting, and collateral all working together.
BEHIND THE BRIEF
The Camp Fun brief was rooted in real research. Fun isn't just a nice to have, it's how kids actually learn. That conviction shaped every creative decision, from the bold color palette to the five custom characters, each one bringing a different camp activity to life.
RAVE REVIEWS
βWorking with Galena was exactly what we needed. They truly understood our camp's heart and soul, translating that energy into designs that feel alive and FUN! The process was collaborative, easy, and enjoyable. We're already planning our next project together as the camp expands!β
